To start the summer coors light created some new summer packaging.
Coors light chill can.
It doesn t get colder than this.
Coors light s summer is looking bright.
Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.
Liz taylor global cco at leo burnett said.
If you are ready to kick off summer with some time to chill you could win some free ray bans.
You can watch the ad in its entirety here.
The campaign created by ddbwas directed by noam murro.
In another appeal to homebound americans coors light has unveiled a number.
A lighter light beer before.
Interested and eligible entrant can visit officials rules by clicking on sweepstakes rules the link is given below.
The beer s new summer packaging is available nationwide.
A pair of shades.
And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer.
The coulduseabeer spot will be running in combination with coors light s regular made to chill creative work over the coming weeks.
Coors light is offering a solution for folks who need a break from meeting calls and virtual town halls but don t want their team to know they ditched.
For full access subscribe to brand new cost per month year 2 20 click here to subscribe.
The spots will air across tv digital and online video media.
Then you can join coors light summer chill sweepstakes.
Full rss functionality.
Since launching last year made to chill has yielded positive trends for coors light which saw significant trend improvement in the back half of 2019 behind the campaign.
Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.
The candidates must submit their entry before the last date of sweepstakes.
Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.
Even at the highest peaks that mountain cold beer needs the perfect temp.
Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.
The brand is backing the campaign with new 6 and 15 second ads called float featuring coors light s signature mountain in the background as the new summer cans float along a river in a valley below.
You can join this by following some basic rules of sweepstakes.
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