Coors Light Chill Commercial

For an industry that has relied on sexist advertising for decades it will be interesting to see how the modern approach plays out.

Coors light chill commercial.

Coors light s parent company millercoors brought on michelle st. Published on july 30 2019. Watch interact and learn more about the songs characters and celebrities that appear in your favorite coors light tv commercials. She cracks open a can of coors light and removes her bra from under her shirt.

Jacques its first female chief marketing officer earlier this year. After feeding her goldfish she heads straight for the refrigerator. Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated. There s currently a beer commercial known as the bra ad it shows a woman dressed in office clothes returning to her apartment kicking off her heels opening her fridge and cracking open a coors light before unhooking her bra and throwing it onto her couch.

Leo burnett chicago no stranger to working for millercoors got the coors light advertising assignment in may. The new coors light campaign. It doesn t get colder than this. Coors light tv commercial the official beer of being done wearing a bra song by toots and the maytals a woman gets home from work leaves her bag by the door and kicks off her shoes.

Coors is 4 2 abv light beer that is always lagered filtered and packaged cold. The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in. Coors light is kicking off the next phase of its made to chill campaign with a dog adoption program and a new spot that celebrates skipping cuffing season. A new campaign called made to chill lacks the snowy peaks.

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